Since last year,home appliance market general trends of vibration .Europe and the United States market economic downturn ,the domestic real estate market has encountered in the history of the most strict regulation ,monkey car accessories,all these factors give the household electrical appliance enterprises to bring not little pressure .
A few days ago, Wuxi Little Swan Company Limited General Manager Chai Xinjian in the exclusive interview with our reporter ,revealed the next Little Swan brand strategy as well as the grim situation measures .
Business :the global economic situation is not good ,internal and external market is shrinking ,the home appliance enterprise situation grim .Little Swan how look upon this one problem? Chai Xinjian :internal and external market to reduce the enterprise does not good news, but there is no chance .
The consumers always eliminated the old washing machine ,washing machine also need to buy a new house .The rigid demand still exists ,the market is not small .On the rigid demand of mining market is the market is not good when a coping method ,but the competition will be more intense .
This test of the overall quality of products ,such as product quality ,after sale service .Little Swan take the initiative in the rigid demand market .Handelsblatt :Little Swan in the overseas market development situation how ?Chinese brand internationalization is at present the biggest bottleneck is what ?Chai Xinjian :Little Swan is not only in the country to win the support of consumers ,in overseas markets, the cygnet and GE joint production of drum washing machine ,has been the United States Consumer Product Safety Commission affirmed .
At present, the whole world washing machine market products are made in china .Chinese products in overseas influence is also insufficient ,because and Siemens ( micro-blog ) ,GE 100-year-old brand photograph, our brand history is very short ,abroad is not enough .
So ,Little Swan will seek cooperation ,powerful alliances ,using others brand and channel advantages ,can smoothly enter overseas market .Handelsblatt :washing machine market will be like color TV products appear as a revolutionary technology ,a subversion of market pattern ?Chai Xinjian :color TV market from CRT to flat-panel TV TV changes ,this change is a revolutionary ,market order is one occurrence of subversion .
Washing machine market does not have revolutionary technology ,also does not have a large share of the market fluctuation .Business :in January 1st this year implementation of the home appliance recycling policy on manufacturing enterprises increased cost ,little mermaid car accessories,what do you think of this policy ?Chai Xinjian :the country executes since January 1st recycling policy ,by the specialized enterprises on the old home appliance recycling and decomposition .
This means that every product ,household electrical appliance enterprises have to pay a share of the money ,to subsidize the responsible for the recovery of decomposition of the enterprise .
Despite the cost rising ,but from long-term look ,the entire household electrical appliance industry development is advantageous ,also can quicken the speed of product updates .We encourage as soon as possible to eliminate the safety period of old products,car accessories storesPlayground carousel volume dead boys continued two operator Beixing Ju lawyers, because the whole is a very good way .
Handelsblatt :last year, Little Swan to initiate thirty-three years to witness the quality legend -- millions of money in finding the old user activities have been enthusiastic echo .The purpose of this activity and what is the meaning? Chai Xinjian: actually, this is not only a consumer feedback activity ,but also a word-of-mouth marketing .
We hope that consumers can learn cygnet product quality can stand the test .In addition ,we also hope that the Little Swan brand products in the family for generations to continue .We not only need to dig the immediate needs of consumers ,but also mining the future demand .
Daily reporter Sun Smart to share: > ;reports :Little Swan net profit fell 10% total revenue 10976000000 full quality chain do greatly strong little swan model the only home appliance industry copycat wind again Little Swan :small household electrical appliances are fake micro-blog recommended sina science and technology official micro-blog in new network Wenzhou on October 11 report (reporter Li Feiyun communication reporter Rui Xuan ) Zhejiang Wenzhou sun is Ruian ha a female meter attendant, from 2007 to the beginning of the real estate investment by the illegal fund raising tens of millions of yuan coal mine .
Recently, Sun Mou by Ruian court in crime of fraud ,credit card fraud to combined punishment for several crimes ,sentence to fourteen years imprisonment, deprivation of political rights for four years ,and fined 220000 yuan .
Sun is 37 years old .Beautiful ,warm people ,in the circle has a good popularity .2006 sun hooked on stocks ,she and friends to raise money into gold and stock market .According to Sun Qiuxia confession ,speculation in gold and buy stock has been about 5000000 yuan loss .
The repayment of these loans to investment losses ,she conceals the truth ,to invest in real estate ,coal oral advocacy, to the monthly 2%-6% interest as bait to successively to 27 colleagues ,friends of illegal fund-raising total more than 1200 yuan, in the face of the high interest ,Sun Mou rob Peter to pay Paul method ,after using the pen money payment sum of money before principal ways to maintain a chain of funds .
To the case ,there are more than 1100 yuan to return .In addition ,in 2008 years, she for the temporary loan repayment needs ,respectively to the two banks to apply for a credit card ,the credit card cash, the monthly repayment ,consumer overdraft .
The bank has collection ,still not returned .In 2010 May, with debt snowballing ,to avoid debt ,sun has to the northeast ,Huzhou to relax .On August 5, 2010 in Huzhou city of Dexing were seized by the public security organ .
During the trial, when asked more than 1000 yuan of a huge sum of money to ,Sun said ,most used to pay off high interest .The court thinks :Sun Mou of the accused person for the purpose of illegal possession ,fictional use of funds ,the use of fraudulent means to the public the illegal fund raising, huge amount ,the act constitutes a crime of fraud ;Sun Mou is a purpose with detinue ,malicious overdraft ,the larger amount, after repeated collection is also ,its behavior and the composition of credit card fraud .
The prosecution accused is guilty .Sun Mou of the accused person is guilty of two crimes, should be a combined punishment for several crimes .After the incident accused the Sun Qiuxia family to repay bank part of principal and interest 16000 yuan ,the appropriate light punishment, has made the above decision .
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